AI agent for Instagram DMs, comments and Messenger chats

Adovvy replies to Instagram DMs, post comments and Messenger chats day and night, with answers built on industry knowledge and live product data.

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9:41

UTurbanthreadActive now

Screenshot from your post

Hi! Saw this in your post. Do you have it in medium?

Hi Leo! That’s our black biker jacket, $189. Medium is in stock. Want me to add it to your cart?

Yes please!

Done. Here’s your checkout link, and it ships today.

Black biker jacket · Murbanthread.com/checkout

UTurbanthreadPost · Canvas tote

♥ 1,284 likes

Nnina.k Does this come in black?

UTurbanthread @nina.k Yes! Black is in stock, $95. We’ve sent you the link in a DM.

Ssam_r Is it big enough for a laptop?

UTurbanthread @sam_r It fits a 15-inch laptop with room to spare.

DMDrive MotorsTypically replies instantly

Hi, is the Land Cruiser from your ad available for a test drive this Saturday?

Hi Daniel! Yes, it is. I have 10 AM or 2 PM on Saturday. Which suits you?

10 AM works.

You’re booked for Saturday at 10 AM at our Main Street showroom. See you then!

Test drive · Land CruiserSat · 10:00 AM · Main Street

Replied in 2s

Trusted by global brands

What gets answered on each app?

Adovvy answers customers in three places across Instagram and Messenger.

Where customers ask

Instagram DMs

What Adovvy handles

Product questions, order requests and ad replies in DM.
Where customers ask

Instagram comments

What Adovvy handles

Product or business questions under the brand's posts.
Where customers ask

Messenger chats

What Adovvy handles

Ad leads, Page inquiries and order questions like delivery time.

How one conversation works, start to finish

Unlike keyword-based Instagram DM automation, Adovvy holds a live conversation in five steps.

1MessageThe customer sends a question on Instagram or Messenger, at any hour.
2UnderstandingAdovvy works out the need from industry knowledge and live store data.
3GuidanceIt answers, compares options and recommends the right fit.
4ActionAdovvy also adds items to the cart, shares a checkout link or books a visit on request.
5ResolutionThe question closes in the same thread, or the chat moves to the team.

UTurbanthreadInstagram · 11:42 PM

Hi! I’m off to Chicago in November. I need a warm jacket under $200.

Checking: Chicago weather · budget · live stock

Chicago gets cold and windy. The leather jacket is warmer, $189. The rain shell is lighter and waterproof, $149.

Leather jacketWarmer · $189

Rain shellLighter · $149

The leather one in M, please.

Added to your cart. Here’s your checkout link.

Leather jacket · M · $189urbanthread.com/checkout

Ordered! Thanks so much.

Resolved in the same thread · Order #7342

Product questions in Instagram DMs

Shoppers often DM a screenshot of a product from a post or ad.

UTurbanthreadActive now

Screenshot

Hi, it’s Ava. Which jacket is this?

Hi Ava! That’s the espresso leather blazer. It’s in stock in all sizes.

Leather blazer, espresso$215 · Sizes XS to XLView

I’m 5′10″ and usually wear a large in shirts. Which size of the biker jacket should I get?

Go for a medium. The biker jacket runs a little big, and most shoppers your height take M.

Size guide · Biker jacket

Is the canvas tote still in stock in sand?

Yes! 6 left in sand right now, and black is in stock too.

Sand6 leftBlackIn stock

Replied to your adBurgundy oxfords

Tell me more about these!

They’re full-grain leather oxfords with a cushioned sole, $129. Sizes 7 to 13, free returns within 30 days.

Replies to Instagram comments

Every comment shows a shopper’s interest in public, so Adovvy replies under the post right away.

UTurbanthreadNew in: the leather jacket

Jjess.w What sizes does it come in?2m

UTurbanthread @jess.w XS to XL, and it runs true to size.2m · replied in 4s

Mmarco_d Is it real leather or faux?1m

UTurbanthread @marco_d Real lambskin leather, fully lined.1m · replied in 3s

Rrita.o Mine arrived with a scratch on the sleeve.now

urbanthread @rita.o So sorry! Sarah here. I’ve sent you a DM to fix this today.now · Sarah from the team

Speed
Replies as fast as DMs
Accuracy
Same business understanding
Control
Team steps in any time

DMDrive MotorsMessenger · 11:08 PM

Replied to an adLand Cruiser · Book a test drive

Hi, is the Land Cruiser still available?

Hi Daniel! Yes, it is. Happy to help you find the right SUV.

What’s your budget, and how many seats do you need?

Around $60,000. Seven seats, and I’d like to buy this month.

Two fit you well:

Land Cruiser7 seats · $57,200

Fortuner7 seats · $44,900

Can I test drive the Land Cruiser on Saturday?

Booked. See you Saturday at 10 AM at our Main Street showroom.

Test drive · Land CruiserSat · 10:00 AM · Main Street

Lead sent to HubSpotDaniel R. · $60K · 7 seats · buying this month

Leads and bookings in Messenger DMs

Industry-trained AI agents for Messenger answer every DM, qualify the lead and book the store visit or test drive.

Instant replies, day or night
Questions on budget, needs and timing
Side-by-side comparisons of suitable options
Store visit and test drive bookings
Lead handover to HubSpot or Salesforce

Order help and handoff to the team

Adovvy uses AI for Instagram and Messenger customer support after a purchase and passes sensitive chats to the team with the full thread.

UTUrban Thread inboxInstagram and Messenger

MMayaOrder status checks

Hi, where’s my order #4821? It was due yesterday.

Hi Maya! It’s out for delivery today and arrives by 6 PM. Here’s your tracking link.

Order #4821 · Out for delivery

TTomDelivery date changes

Can my order come on Friday instead? I’m away until then.

Sure, Tom. Your order now arrives on Friday, between 9 AM and 1 PM.

Delivery moved · Friday, 9 AM to 1 PM

LLinaReturn policy questions

Can I return sale items?

Yes, Lina. Sale items can be returned within 14 days for store credit.

OOmarWarranty coverage questions

The zip on my jacket broke after 3 months. Is that covered?

Yes, zips are covered for a full year. I’ve started a free repair and sent you a prepaid label.

Warranty repair · Label sent

KKateComplaints and disputes

I was charged twice for one order.

Passed to SarahBilling dispute · full thread attached

Hi Kate, Sarah here. I’ve refunded the duplicate charge. It shows in 3 to 5 days.

LLeoRequests outside policy

Can I return this after 60 days? I was traveling.

Passed to SarahOutside the 30-day policy · full thread attached

Hi Leo, I can make an exception this time. A return label is in your inbox.

AAnaRequests for staff

Can I talk to a person, please?

Of course, Ana. Sarah from our team will reply right here.

Passed to SarahAsked for a person · full thread attached

Hi Ana, Sarah here. How can I help?

Jjess.wInstagram story replies

Replied to your story: Where was this shot?

Passed to SarahStory reply · sent to the social team

Hi Jess! That’s our Austin store on South Congress.

What the business controls

The business controls what Adovvy says on both apps and sees how every conversation ends.

Business rules
The business decides which products, policies and topics Adovvy covers or avoids.
Brand tone
Replies stay short in DMs and polished in public comments on Instagram.
Industry training
Adovvy answers like an expert, not a generic Facebook Messenger AI chatbot.
Language support
Adovvy replies in the customer's own language, across more than 10 languages.
Separate brands
Every brand gets a dedicated agent with the brand's knowledge and tone.
Performance reporting
One dashboard tracks chats, comment replies, resolutions and handoffs across both apps.

Instagram and Messenger FAQs

Does a conversation move between Instagram and Messenger?

Every chat stays in the app where the customer started the conversation, so an Instagram chat never moves to Messenger. A customer who writes on both apps starts two separate chats. Both chats still follow the same product knowledge, rules and brand tone, so the answers stay consistent.

What happens after Meta's 24-hour messaging window closes?

Meta allows businesses to reply freely for 24 hours after a customer's last message. Adovvy resolves questions inside that window and never sends messages after the window closes. When the customer writes again, a fresh window opens and Adovvy picks up the question right away.

Does Adovvy connect through Meta's official tools?

Adovvy connects to Instagram and Messenger through Meta's official business messaging tools. Customers message the brand in the usual way and notice no change inside the app. The brand keeps full ownership of the Instagram account and the Facebook Page throughout.

Does the customer know the reply comes from AI?

Adovvy opens every conversation with a short notice that an AI agent is replying. A customer can ask for a person at any point, and the chat moves to the team straight away. The team member reads the full conversation first, so the customer never has to repeat the question.

Go live on Instagram, Messenger or both

The Adovvy team connects the accounts, loads product knowledge and tests every reply, so the first deployment goes live in minutes.

Book a demo

Tell us where your customers talk to you. We will show you the workforce that fits.

Name

Work email

Company

Industry

What would you like Adovvy to handle?

Expect a reply from the Adovvy team within one business day.

AI agent for Instagram DMs, comments and Messenger chats

Trusted by global brands

What gets answered on each app?

Instagram DMs

Instagram comments

Messenger chats

How one conversation works, start to finish

Product questions in Instagram DMs

Replies to Instagram comments

Speed

Accuracy

Control

Leads and bookings in Messenger DMs

Order help and handoff to the team

What the business controls

Business rules

Brand tone

Industry training

Language support

Separate brands

Performance reporting

Instagram and Messenger FAQs

Go live on Instagram, Messenger or both

Book a demo

Thanks, that’s with us.