Providing trusted beauty advice that earns repeat customers

Adovvy is an AI workforce trained for beauty that offers AI customer support for beauty brands and guides shoppers from the first shade question to the reorder, using only approved claims.

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Trusted by leading businesses

  • Johnson & Johnson
  • Nestlé
  • Shell
  • Hyundai
  • Master MoltyFoam
  • Master Celeste

Four moments when beauty shoppers need better answers

Beauty shoppers stay loyal to brands that answer clearly and honestly, and four moments put that to the test:

  • On the product page

    Shoppers weigh shade, finish and formula before adding anything to the cart

  • Under social posts

    Shade and ingredient questions keep arriving after the team logs off

  • Before checkout

    One vague claim or two different answers is enough to stall the purchase

  • After delivery

    Customers need simple steps for first use and a quick fix when something goes wrong

AI beauty expertise, grounded in each brand’s knowledge

Adovvy arrives with beauty knowledge built in, then answers ingredient, skin-type, shade and routine questions from each brand’s own catalog and approved content:

1Beauty knowledge

  • Undertones, finishes and coverage
  • How actives layer together
  • Skin and hair types
  • Fragrance families and notes
  • Routine order and timing
  • Beauty returns and exchanges

2Brand knowledge

  • Full catalog and shades
  • Ingredient lists per product
  • Approved claims per market
  • Routines and how-to guides
  • Voice, vocabulary and tone
  • Handover topics and rules

Every answer stays inside approved claims

Adovvy answers product questions using approved claims and ingredient information only, keeping responses aligned with each market’s requirements.

  • Ingredients and actives: the brand’s approved ingredient list
  • Results and efficacy: approved claim wording, nothing more
  • Pregnancy, medications, allergies: a handover to the team
  • Reactions or conditions: an immediate handover, no advice
  • A different market: that market’s approved claims only
Security and data handling: Trust and Compliance

Built for multi-brand beauty groups

Every brand in the group runs a separate AI workforce, so claims, tone and catalogs never mix.

  1. Unique to each brand

    • Voice and vocabulary
    • Catalog and shades
    • Approved claim library
    • Expert handover rules

  2. Local to each market

    • Language and dialect
    • Local claim rules
    • Prices and promotions
    • Shipping and returns

  3. Common to the group

    • One group dashboard
    • Security and access
    • Conversation review access
    • Connected business systems

From shade selection to a complete skincare routine

Chat and real-time voice on every product page guide shoppers to the right shade, the right formula and a routine that fits, before checkout:

Post-purchase AI support from delivery to reorder

After delivery, customers ask how to use a product, what pairs with the purchase and what happens when an order goes wrong, and Adovvy replies the moment each question arrives:

  • Order and delivery status

    Live tracking from the connected store

    Brand benefitStaff stay on complex cases
  • How to apply products

    Quantity, timing and steps from guides

    Brand benefitCorrect use from first application
  • What pairs with purchase

    Complementary picks from the brand’s range

    Brand benefitRoutines built from one range
  • Wrong shade, damaged parcel

    Reviews the photo, then arranges exchange

    Brand benefitExchange offered before any refund
  • Nearly finished, ready again

    Rebuilds the previous cart on request

    Brand benefitReorders stay on owned channels

Integrates with Shopify, Salesforce, Zendesk and 40+ business tools

Adovvy works with the store, helpdesk and CRM already in place, so the team keeps working the same way:

  • Store platforms: Shopify, Shopify Plus, Salesforce Commerce Cloud, Magento, WooCommerce and BigCommerce, for live shades, prices, stock and orders
  • Helpdesks: Salesforce, Zendesk, Sprinklr and Kustomer, for handovers with the full conversation
  • CRMs: Salesforce, HubSpot and Microsoft Dynamics, for leads and chat outcomes
  • Brand documents: ingredient lists, approved claims and how-to guides
  • Other tools: 40+ integrations, listed on the Integrations page

Test the connection before committing

See the integration live

Health questions and exceptions go to the support team

Product questions get instant answers, and anything that needs medical caution, a policy decision or a personal touch moves to the brand’s care team:

Adovvy’s role
Team’s role
Everyday product questionsAnswers instantlyJoins anytime
Late-night drop rushAbsorbs demandStays focused
Reactions or conditionsEscalates immediatelyTakes ownership
Pregnancy or medicationsRoutes directlyProvides guidance
VIP counter clientsFlags advisorsLeads consultations
Complaints and exceptionsShares contextDecides outcomes

From Instagram comments to the beauty store counter

One AI workforce runs social, the website, WhatsApp and in-person visits, so no question waits for the team to log in.

  • Instagram

    Answers DMs, voice notes and post comments in real time, so interest from a post gets a reply while still fresh

  • Website

    Guides shoppers on every product page by chat or real-time voice, takes inbound website calls and adds items to the cart on request

  • WhatsApp

    Handles messages, product photos and voice notes, so customers get help in the app already on hand

  • Messenger

    Answers incoming DMs at any hour, so questions from Facebook ads and the brand page get the same approved guidance as the website

  • Store kiosk

    Lets shoppers browse, compare and check out at counters and flagships, with voice built in

  • Humanoid robot

    Welcomes visitors, guides each one to the right product and calls in a beauty advisor when needed

One view across the whole portfolio

Every brand and channel reports to one dashboard, so leaders running AI customer service for skincare brand groups compare results brand by brand from day one.

Go live on the first channel in minutes

First deployment typically takes minutes once the brand shares catalog access, approved claims and handover rules, with the Adovvy team guiding each step:

  1. 1

    Pick the starting point: one brand and one channel, usually the website or Instagram

  2. 2

    Share the brand’s material: catalog, shade guide, approved claims and handover topics

  3. 3

    Review with regulatory and care: test replies and approve the wording before customers see a reply

  4. 4

    Go live and expand: add the next brand, channel or market on the same dashboard

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Frequently asked questions

What happens when a customer mentions a reaction, a skin condition or a pregnancy?

Adovvy hands the conversation to the brand’s support team instead of giving advice. The brand decides which topics always go to a person, such as reactions, conditions, pregnancy, medications or allergies. A team member then picks up with the full conversation in view, so the customer never repeats the details.

Can each brand and market run separate rules, voices and languages?

Every brand runs a separate AI workforce with a distinct catalog, voice, claims and handover rules. Within a brand, each market can follow local claim rules, prices and languages. Group leaders still follow every brand on one dashboard, side by side.

Does Adovvy analyze face or skin photos?

Adovvy guides through conversation and does not scan faces or analyze skin. Customers can share photos of a product or an order, such as a wrong shade received or a damaged parcel, and Adovvy uses those photos to guide the next step. Any photo of a face or skin goes to the brand’s care team instead.

How does a rollout across several brands work, and how is pricing set?

A rollout usually starts with one brand and one channel, and first deployment typically takes minutes. Each further brand or market follows on a separate timeline, with a separate catalog and rulebook. Pricing depends on brands, channels and conversation volume, and the walkthrough ends with a clear plan and price.

Hire one AI workforce for every channel

Contact us for an enterprise-grade AI implementation.

  • Industry-trained from day one
  • Cloud or on-prem
  • A human in the loop

Book a demo

Tell us where your customers talk to you. We will show you the workforce that fits.

Expect a reply from the Adovvy team within one business day.